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商品編號： 9-809-051 出版日期： 2008/12/09 作者姓名： Hamermesh, Richard G.;Barley, Lauren;Graham, Ginger L. 商品類別： Entrepreneurship 商品規格： 22p 再版日期： 2010/04/02 地域： California 產業： Health care services;Medical equipment & devices;Pharmaceuticals 個案年度： 2008 -
商品敘述：
Proteus is a healthcare start-up that has developed technology to embed electronics for computing and sensing in existing medical devices and drugs. The technology could potentially change the basis of competition in the pharmaceutical industry. The company is currently considering a number of licensing and business development deals and must choose which one(s) to pursue.
涵蓋領域：
Negotiation;Licensing;Entrepreneurship;Organizational development;Strategy;Start-ups
相關資料：
Case Teaching Note, (5-809-128), 5p, by Richard G. Hamermesh
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